Role Reversal: An Overview of Audiovisual Translation into English

This article depicts the current state of art English-language audiovisual translation (AVT) and sheds light on recent changes impacting media localisation practices, viewing patterns, viewer agency. The motivations that have catapulted practices like subtitling dubbing into English video-on-demand (VOD) platforms are considered, special emphasis is placed move from content to production distribution originals created in a multitude languages showcased streaming with subs dubs English. Some latest technological advancements discussed as they influenced experience audience selection AVT modes, leading significant change patterns preferences anglophone viewers. Challenges posed studying training identified importance inverting one’s gaze perceiving target language translation, rather than source language, stressed this new paradigm. Concrete suggestions made for potential avenues research flourishing field, which will hopefully contribute painting more detailed picture AVT.